Category: SEO
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What Is E-E-A-T and Why It Matters for Your Small Business Website
If you’ve spent any time reading about SEO recently, you’ve probably come across the term E-E-A-T. It gets thrown around a lot, often without much explanation of what it actually means or why a small business in Shropshire should care about it. Here’s the plain English version. What E-E-A-T Actually Stands For E-E-A-T stands for…
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How to Set Up Your Google Business Profile (Step-by-Step Guide)
If your business isn’t showing up on Google Maps or in the local pack when someone searches for what you do, there’s a good chance you either haven’t set up a Google Business Profile yet, or it was set up quickly at some point and never properly finished. This guide walks through exactly how to…
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Six Quiet Signs Your Website Is Costing You Enquiries
Most Shropshire business owners can tell you exactly how their sales are doing, how bookings look this month, or whether footfall is up or down. Far fewer can tell you whether their website is actually pulling its weight. That’s not a criticism, it’s just not something most business owners have the time or the tools…
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Do Accountants Still Need SEO If Most Clients Come From Referrals?
eferrals are a good way to win new accountancy clients. Someone already trusts you enough to recommend your firm, which gives you a head start that most marketing channels can’t replicate. If referrals are consistently bringing in the right clients and you have as much work as you want, you might reasonably wonder why you’d…
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Is Checkatrade Worth It, or Is There a Better Way To Build Visibility?
If you’re a tradesperson weighing up whether to join Checkatrade, you’ve probably seen plenty about the benefits. What’s harder to work out is what it’s actually likely to cost, and whether that spend makes sense for your business. I work with trade businesses across Shropshire on their marketing, and Checkatrade comes up a lot, usually…
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SEO for Landscapers: How to Get Found for the Work You Actually Want
If you run a landscaping business, getting more traffic to your website isn’t necessarily the goal. Getting found by the right people, in the right area, for the type of landscaping work you actually want is far more useful. Someone searching for a landscaper to redesign a large garden is a very different prospect from…
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Why Isn’t Your Solicitor’s Website Showing Up in Local Google Searches?
If your law firm doesn’t appear when someone searches for a solicitor in your area, it’s tempting to assume the problem is simply that bigger firms have bigger SEO budgets. That isn’t necessarily what’s happening. Local search visibility depends on a combination of factors, from where your offices are actually located and how your Google…
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SEO Shrewsbury: What Actually Moves the Needle?
Shrewsbury businesses are in an unusual position. You’re in a town with genuine local pride, a strong independent retail scene, and customers who actively want to support businesses on their doorstep, yet a lot of Shrewsbury SEO advice online is generic, written for a national audience, and doesn’t reflect what actually works here. This guide…
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A Real SEO Case Study: What Happened Over 12 Months
Most SEO case studies show you the graph once it’s already going up. This one shows the whole year, including the months where it looked like very little was happening. Over the first six months, organic growth was relatively flat. Work was being done, but the results hadn’t caught up with it yet. Later in…
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Where to Find Your Google Business Profile Insights (and the New Way to See Them in GA4)
If you’ve never gone looking for your Google Business Profile Insights before, it’s easy to assume they’re buried somewhere complicated. They’re not, once you know where to look, and there’s now a second way to see them too. Where to Find Your Insights on Desktop Go to Google Business Profile Manager and sign in with…
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Content Marketing for Small Business: What’s Actually Worth Creating?
Six months of consistent content marketing for small business owners produced almost no measurable results. Here’s the real data behind why, and what changed. Here’s the real data behind why. For half a year, real, published content generated almost nothing. Search Console recorded zero clicks in two separate months, despite the site producing genuine impressions…
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TikTok SEO for Small Businesses: Is It Worth Your Time?
TikTok SEO probably isn’t a phrase you’d expect to see next to a video of teenagers dancing, but that’s exactly what the platform has quietly become. TikTok is now closer to a search engine than pure entertainment, and for local businesses, that shift has real, practical implications, most of which have nothing to do with…
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What Does an SEO Consultant Actually Do?
If you’ve looked into SEO for your business, you’ve probably come across SEO consultants, agencies, specialists and freelancers, often offering slightly different versions of the same thing. So what does an SEO consultant actually do? The short answer is that they help you understand how your business can get more value from organic search, identify…
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SEO Market Drayton | SEO for Local Businesses
If you’ve ever Googled your own business and wondered why you’re nowhere near the top, you’re not alone. Most independent businesses in Market Drayton have a website. Far fewer have a website that Google actually wants to show people. SEO changes that. And for businesses in a market town like Market Drayton, the opportunity is…
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SEO vs Google Ads for Plumbers: Which Should You Invest In?
If you’re deciding between SEO vs Google Ads for your plumbing business, I wouldn’t automatically tell you that one is better than the other. They can put you in front of people at different stages, produce results at different speeds and require you to think about your marketing budget differently. The right choice also depends…
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SEO for Electricians: How to Get Found by Local Customers
When someone needs an electrician, they don’t usually start by searching for your business name. They search for the problem they need solving. That could be “electrician near me”, “EICR Shrewsbury”, “EV charger installer Telford” or “consumer unit replacement”. Your job isn’t to try to appear for every electrical search imaginable. It’s to make it…
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SEO Retainers in Shropshire: What’s Included, What They Cost and Whether You Need One
If you’ve started looking for SEO support, you’ve probably come across monthly SEO retainers. Prices vary enormously, as does what you actually get for your money. And perhaps more importantly, not every business needs one. An SEO retainer should give someone enough time each month to understand what’s happening with your website, identify where the…
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What Google Business Profile Insights Can and Can’t Tell You
Google Business Profile Insights can feel reassuring one minute and confusing the next. Views go up, calls go down, different searches appear and you’re left wondering whether any of it actually means your marketing is working. The data is useful, but only if you understand what it can and can’t tell you. If you’re looking…
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How to Set Up Google Search Console: A Beginner’s Guide
If you’re not sure whether people are finding your website through Google, Google Search Console is the first place to look. It’s a free tool from Google that shows you how your site is performing in search results: which queries are bringing people in, which pages are ranking, and whether there are any technical issues…
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SEO vs PPC: Which Should Telford Businesses Choose?
If you want more customers to find your business through Google, you’ll usually come across two options: SEO and PPC. Both can work. But if your marketing budget is limited, paying for both from day one isn’t always the right answer. If you need enquiries relatively quickly and people are already searching for what you…