Practical marketing guides and tools to help you make better decisions about your website, SEO, Google Ads and wider digital marketing.
They’re built from more than 15 years of marketing experience and designed to give you something useful to work with – whether that’s setting up GA4, improving your Google visibility or working out where your advertising budget is going.
No generic advice. Just practical guidance you can use in your own business.
Choose a guide or tool below to get started.
Free Marketing Tools
Want an answer rather than a guide to work through?
Google Ads Budget Calculator
Get an estimated starting budget based on your industry and the number of enquiries you’d like your campaign to generate.Google Ads Budget Calculator
Get an estimated starting budget based on your industry and the number of enquiries you’d like your campaign to generate.
Free Website & SEO Health Check
Get personalised feedback on your website, including SEO, Google visibility, performance and where I’d concentrate first.
Free Marketing Guides
Step-by-step guides for the parts of digital marketing you want to tackle yourself.
Google Analytics 4: Setup Guide
Having Google Analytics installed isn’t much use if it isn’t giving you information you can make decisions with.
This guide walks you through setting up GA4 on WordPress, Shopify or Wix and checking that your tracking is working.
What you’ll learn: How to create your GA4 account and web stream, install tracking, verify it using real-time reporting and build a simple routine for checking your website data.
Google Business Profile: Optimisation Guide
For many local businesses, your Google Business Profile is one of the first things potential customers see when they search for what you offer.
This guide shows you how to claim, verify and improve your profile so you’re giving Google – and potential customers – useful information about your business.
What you’ll learn: How to set up your business details, categories and service areas, use photos effectively, encourage reviews and avoid common mistakes that can affect your local visibility.
UTM Tracking: Step-by-Step Guide
If you’re running paid ads, sending emails or sharing links across different channels, UTM tracking can help you understand which activity is bringing people to your website.
This guide shows you how to create a consistent approach to campaign tracking and find that information inside GA4.
What you’ll learn: The five UTM parameters, how to use Google’s Campaign URL Builder, simple rules for keeping your tracking clean and where to find your campaign data in GA4.
DIY Link Building Guide
Links from other relevant websites can help search engines discover your site and understand its place within your industry, while also bringing useful referral traffic.
This guide focuses on practical ways independent businesses can earn worthwhile links without needing a large budget or specialist SEO knowledge.
What you’ll learn: Which types of links are worth pursuing, how to find opportunities through competitor research, ways to approach outreach and which link-building tactics are best avoided.
Google Reviews: A Practical Guide
Reviews can play an important part in whether someone feels confident choosing your business – but asking customers for them doesn’t always feel natural.
This guide shows you how to ask professionally, make leaving a review easy and respond to feedback in a way that supports your reputation.
What you’ll learn: When to ask for a review, ready-to-use request templates, how to create a direct Google review link and how to respond to both positive and negative feedback.
Google Ads Performance Checklist
If you’re already running Google Ads, small problems can waste budget without being immediately obvious.
This checklist gives you a structured way to review your account and identify where there may be opportunities to improve performance.
What you’ll check: Search terms and wasted spend, ad relevance, conversion tracking, ad assets and whether your bidding strategy fits what you’re trying to achieve.
More Resources Coming Soon
I add new practical marketing guides and tools regularly, covering SEO, paid advertising, website performance and other areas that can help independent businesses get more from their marketing.
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Want Some Help Applying This to Your Business?
These resources are designed to help you tackle individual parts of your marketing yourself.
If you’re not sure what your business needs, where to start or which of these things deserves your attention first, that’s where a Seed Session can help.
It’s a free 30-minute conversation about your business, where you’re trying to get to and where I think marketing could make the biggest difference.
You don’t need to know which service you need before we talk.