Independent Marketing Consultant for SMEs Across Shropshire and the West Midlands

I’m Laurren, an independent marketing consultant based in Shropshire, close to Telford. I work with small and medium-sized businesses across Shropshire, Telford & Wrekin, the Staffordshire border, and the wider West Midlands to build focused digital marketing strategies that deliver measurable growth.

Whether you need SEO consultancy, Google Ads management, or senior-level marketing thinking without the cost of a full-time hire, I help you invest in what actually works for your business, not what looks good on a report.

With over 15 years of hands-on experience across FMCG, manufacturing, horticulture, professional services, and e-commerce, I bring a strategic approach grounded in commercial outcomes. You work directly with me throughout. I’m a Chartered Strategic Manager with CMI, and every recommendation I make is based on your specific business goals, not a generic template.


Why Work with an Independent Marketing Consultant in Shropshire?

Working with an independent consultant means you get senior expertise applied directly to your business, without the overhead of a large agency or the cost of a full-time hire.

You work with one person who understands your goals, your market, and your customers. Every decision is made with your commercial outcomes in mind. And because I work with a small number of clients, your business gets consistent attention rather than being managed as one of dozens of accounts.

I work with independent businesses across Shropshire, Telford & Wrekin, and the West Midlands, and I understand the specific challenges facing regional SMEs competing for visibility against larger national brands.


Core Services:

Google Ads Management

A strategy-first approach to paid search that focuses on generating qualified leads without wasting budget on poorly structured campaigns. I build campaigns around your commercial goals, manage them consistently, and report on what actually matters: leads, cost per acquisition, and return on spend.

SEO Services

Sustainable search visibility built on solid foundations. From technical audits to content strategy and local SEO, I help you show up for the searches that matter and turn that visibility into enquiries.

Marketing Strategy

Senior marketing thinking for businesses that need strategic direction without the cost of a full-time CMO. I work with you to build a clear plan that identifies your best opportunities, sharpens your messaging, and aligns your marketing activity with your revenue goals.

AI Search Services

Search is shifting from a list of links to a single AI-generated answer, and most Shropshire businesses have no idea whether they’re part of it. I test your visibility across ChatGPT, Perplexity, and Google AI Overviews, then structure your content so these tools can find, trust, and cite you.

Farm Diversification Marketing

Shropshire, Telford & Wrekin, and the Staffordshire border are home to one of the highest numbers of farm holdings in England, and most of those farms now earn income beyond traditional agriculture. I work with farm shops, glamping and holiday lets, wedding venues, equestrian businesses, and other diversification projects that need to be found by customers, not just built well.


Free Resources for Independent Businesses

Not ready to talk yet? I’ve put together a set of practical guides covering Google Ads, SEO, GA4 setup, UTM tracking, and more. Each one is free to download and built around real commercial outcomes.


I work with independent businesses and SMEs at the point where marketing needs to start doing more. That might mean you’re growing and need a strategy that keeps pace. It might mean you’re spending on marketing but not seeing a clear return. Or it might mean you need someone to take ownership of your digital presence so you can focus on running the business.

Sectors I work across include manufacturing and engineering, farm diversification and agriculture, professional services, health and wellness, retail and e-commerce, and trades and local services.

If you’re based in Shropshire, Telford & Wrekin, the Staffordshire border, or anywhere across the West Midlands, and you want a marketing consultant who connects directly to revenue, get in touch.


Areas I Cover

Based in Shropshire, close to Telford, I work as a marketing consultant for independent businesses across Shropshire, Telford & Wrekin, and the Staffordshire border.


FAQs for Marketing Consultants

What’s the difference between a marketing consultant and a marketing agency?

As an independent marketing consultant, you work directly with me. There’s no account manager middleman, no junior staff, and no upselling services you don’t need. You get strategic expertise, honest advice, and practical plans you can implement.

Do you provide local SEO services for West Midlands businesses?

Yes. My SEO services include comprehensive local SEO strategies for businesses targeting customers in Shropshire, Telford & Wrekin, West Midlands, and the rest of the UK. This includes Google Business Profile optimisation, local citations, and location-specific content strategies.

Do you work with farm and rural diversification businesses?

Yes, this is one of my flagship areas of work. I’m based right where Shropshire, Telford & Wrekin, and Staffordshire meet, in a region with one of the highest numbers of farm holdings in England, and I work specifically with farm shops, glamping sites, wedding venues, equestrian businesses, and other diversification projects that need marketing built around the realities of running a farm business.

How quickly can I expect results?

This depends on your starting point and chosen channels. PPC campaigns can drive results within weeks, while SEO strategies typically show measurable improvements within three to six months. I provide realistic timelines during our initial consultation.

Can you help with both SEO and PPC together?

Absolutely. As a marketing consultant, I take an integrated approach for SMEs, combining organic SEO with paid search campaigns to maximise visibility and ROI across the customer journey.

What industries do you specialise in?

I have over 15 years’ experience across FMCG, manufacturing, e-commerce, health and wellness, skincare, professional services, and farm diversification. This sector knowledge means I understand your challenges, compliance requirements, and buyer behaviour.

What does working with a marketing consultant cost?

Pricing depends on the service and scope, an SEO audit, ongoing SEO retainer, PPC management, or a strategy engagement all work differently. I don’t publish fixed packages because the right approach varies significantly between businesses. What I will always do is give you a clear, honest quote before you commit to anything, book a free Seed Session and we can talk through what makes sense for you.