I’m Laurren, a Chartered Strategic Manager and independent PPC consultant based in Shropshire, close to Telford. I manage Google Ads for SMEs across Shropshire, Telford & Wrekin, the West Midlands, and beyond.
Google Ads is one of the fastest routes to qualified traffic. Without the right strategy behind it, it’s also one of the fastest ways to burn through budget with nothing to show. I help independent businesses build paid search campaigns that convert traffic into leads and leads into sales, with complete transparency, flat-fee pricing, and no percentage-of-spend commissions.
One recent campaign delivered a 65% increase in qualified leads within six months, at a lower cost per click than the previous setup. That’s what performance-led PPC looks like.
Google Ads Management for Shropshire and Telford Businesses
As an independent Google Ads consultant, I manage all campaign types, not just generic search ads. Every campaign starts with your commercial goals, not a template.
Google Search Campaigns: Capturing high-intent searches when your customers are ready to act. Keyword targeting, ad copy testing, and bid management built around your target cost per acquisition.
Google Shopping Campaigns: For e-commerce and retail businesses, showcasing products directly in search results to drive qualified traffic and sales.
Google Display and Remarketing: Re-engaging website visitors who didn’t convert first time. Strategic remarketing that brings prospects back at a lower cost per click.
Performance Max Campaigns: Google’s AI-driven campaign type for maximum reach across Search, Display, YouTube, and Gmail. I handle setup, asset creation, and ongoing optimisation.
Local Service Ads: For service-based businesses across Telford, Shropshire, and the surrounding area, capturing customers in your service area at the point of intent.
What’s included in every campaign
Strategic keyword research aligned to your customer intent and budget. Ad copywriting and split testing to improve click-through and conversion rates. Audience targeting and segmentation to cut wasted spend. Conversion tracking setup including Google Tag Manager and GA4 integration. Bid strategy optimisation across manual and automated bidding approaches. Monthly performance reviews with clear, plain English reporting. Landing page recommendations to improve Quality Score and conversion rates.
PPC Management in Telford
Based in Shropshire, close to Telford, I work with local businesses who want hands-on PPC management without the overhead of a large agency. Whether you’re a trade business, a professional services firm, or a retailer, I build campaigns around your specific market and your customers, not a generic template carried over from the last client.
Face-to-face strategy sessions are available for Telford businesses when useful for campaign planning or quarterly reviews. You work directly with me throughout.
PPC Management Across Shropshire
I cover the full Shropshire region, including Shrewsbury, Oswestry, Bridgnorth, Ludlow, Shifnal, Telford & Wrekin, and the Staffordshire border. Local businesses benefit from working with a PPC consultant who understands the local market: the seasonal patterns, the competitive landscape, and the kind of customers who actually convert here.
If you’re a Shropshire business spending money on Google Ads without clear results, let’s look at why. I offer a standalone Google Ads audit, more on that below.
PPC Management in Market Drayton and North Shropshire
Market Drayton and the North Shropshire area is underserved by local PPC expertise. Most agencies focus on larger cities and treat rural market towns as an afterthought. This is also farm country, and a growing number of the businesses I work with here are diversified farm businesses running Google Ads for the first time, farm shops, wedding venues, and holiday accommodation among them.
If you’re a business in Market Drayton, Whitchurch, Wem, or the surrounding area, I can help you build a Google Ads campaign that puts you in front of the right local customers before your competitors notice the gap.
Google Ads Audit: Is Your Budget Working Hard Enough?
Not sure whether your Google Ads campaigns are performing as well as they could be? I offer a comprehensive audit to identify what’s working, what’s wasting budget, and where the real opportunities are.
What the audit covers
Account structure review: are your campaigns, ad groups, and keywords organised effectively? Keyword analysis: are you targeting the right terms? I review search queries, match types, negative keywords, and wasted spend. Conversion tracking audit: is your tracking set up correctly? Many businesses are making decisions without accurate conversion data. Bidding strategy assessment: are you using the right approach for your goals? Budget allocation review: is spend distributed across your best-performing campaigns? Quality Score analysis: low scores mean higher costs, and I identify what’s dragging them down. Competitor analysis: what are similar Shropshire businesses doing in paid search?
What you receive
A full audit report in plain English. A prioritised action list ranked by impact and effort. Quick wins you can implement straight away. A strategic roadmap for the next 90 days, delivered within one to two weeks of getting started.
A practical option for Shropshire SMEs who want an expert second opinion before committing to ongoing management.
My PPC Management Approach
Every campaign I manage is built on the same framework: start with your commercial goals, build the strategy around them, and optimise until the numbers move.
Strategic foundation. We start with your business goals, not Google Ads features. What does success look like? What’s your target cost per acquisition? What’s your customer lifetime value?
Keyword research and intent mapping. Reaching people who are ready to act, not just browsing. I focus on commercial and transactional keywords that drive conversions.
Ad copywriting and split testing. Ads that speak directly to what your customer is looking for, with continuous testing to improve performance over time.
Audience targeting and segmentation. Using Google’s audience signals to reach the right people at the right time, cutting spend on traffic that won’t convert.
Conversion tracking and analytics. Proper tracking so we know what’s actually driving return. Google Tag Manager, GA4 integration, and custom conversion goals.
Bid management and budget optimisation. Whether manual bidding for control or automated strategies for scale, every pound is managed to maximise return.
Monthly performance reviews. Clear reporting and strategic recommendations. Scaling what works, cutting what doesn’t.
This is Google Ads management for SMEs with real budgets and high expectations, not templated campaigns running on autopilot.
Industries I Work With Across Shropshire and the West Midlands
Manufacturing and engineering: generating B2B leads through strategic Google Search campaigns. Retail and e-commerce: Google Shopping campaigns for local and online stores. Professional services: lead generation for accountants, solicitors, and consultants across the West Midlands. Hospitality and tourism: driving bookings for hotels, restaurants, and attractions in Shropshire. Healthcare and wellness: patient acquisition for private clinics and wellness providers. Trade services: plumbers, electricians, and builders using Local Service Ads. Farm diversification and agriculture: Google Ads for farm shops, glamping and holiday lets, wedding venues, and other diversification projects across Shropshire, Telford & Wrekin and the Staffordshire border, covered in more detail on my Farm Diversification Marketing page.
What you can expect working with me
Realistic results, no hype. I don’t promise overnight miracles. What I deliver is well-managed Google Ads campaigns grounded in data, strategic thinking, and commercial reality.
One-to-one support. You work directly with me on every campaign decision. Every recommendation is made by someone with 15 years of strategic marketing experience.
Complete transparency. You’ll always know where your money is going and why. Clear reporting, honest conversations, no hidden fees.
Performance first. If a campaign, keyword, or ad isn’t generating results, it doesn’t stay in the plan. I optimise based on data, not assumptions.
Full account ownership. Your Google Ads account is yours. You retain full access at all times. If we stop working together, you take everything with you: campaigns, data, history.
Explore Other Services
Ready to Make Your PPC Budget Work Harder?
If your campaigns are underperforming, or you’re starting from scratch, I can help you build a paid search strategy that converts traffic into leads and leads into sales.
Book your free Seed Session and I’ll take a look at your current setup before we speak.
FAQs: PPC Management for SMEs
How much should I spend on Google Ads?
It depends on your goals, industry, audience size, and competitive landscape. As a rough guide:
Testing phase: £500-£1,000/month minimum to gather meaningful data
Growth phase: £1,500-£5,000/month for most SMEs
Scale phase: £5,000+ for established campaigns expanding reach. I’ll help you set a budget that matches your commercial goals and makes sense based on your customer lifetime value and target cost per acquisition. We always start with what you can afford and scale as performance justifies it.
Do you manage other platforms besides Google Ads?
Primarily Google Ads (Search, Shopping, Display, Performance Max), as it delivers the best results for most B2B and B2C businesses. I also support:
– Microsoft Ads (formerly Bing Ads) – often lower CPC than Google with less competition
– Meta/Facebook Ads – where appropriate for your audience and goals For businesses needing multi-platform PPC across social platforms (TikTok, LinkedIn, etc.), I can advise on strategy or recommend specialist partners.
What’s included in your Google Ads management fee?
My monthly PPC management includes:
– Strategic campaign planning and setup
– Keyword research and audience targeting
– Ad copywriting and split testing
– Bid management and budget optimisation
– Conversion tracking setup and maintenance
– Monthly performance reporting and strategic reviews
– Ongoing optimisation and troubleshooting
I charge a flat monthly management fee (not a percentage of spend), so you know exactly what you’re paying regardless of budget size.
Can I get a one-off Google Ads audit?
Yes. I offer a standalone Google Ads audit (£500) if you’re not ready for ongoing management but want expert analysis of what’s working and what’s wasting budget.
The audit includes:
– Comprehensive account review
– Performance analysis and recommendations
– Quick wins you can implement immediately
– Strategic roadmap for improvement
Many clients start with an audit, implement the recommendations themselves, then return for ongoing management once they’ve seen the potential.
How long does it take to see results from Google Ads?
Initial results: 2-4 weeks for click and traffic data
Meaningful conversions: 6-8 weeks minimum (depends on budget and conversion volume)
Optimised performance: 3-4 months of testing and refinement
Google Ads can deliver faster results than SEO, but it still requires time to gather data, test variations, and optimise. Anyone promising instant results is either inflating budgets unnecessarily or setting unrealistic expectations.
Will I keep ownership of my Google Ads account?
Absolutely. You always retain full access and ownership of your Google Ads account. I work as a manager on your account, but you’re the owner. If we ever stop working together, you take everything with you – campaigns, data, history.
This is different from many agencies who create accounts they own and hold your data hostage when you leave.
Do you offer white-label or partner support for agencies?
Yes. I often work alongside agencies or in-house teams to strengthen their PPC offering. This can be:
– White-label PPC management for agencies who need specialist support
– Overflow support during busy periods
– Strategic audits and recommendations for in-house teams
– Training and upskilling for junior PPC staff
If you’re an agency based in Shropshire, the West Midlands, or across the UK needing PPC expertise, let’s discuss partnership opportunities.
Is PPC worth it for small businesses in Shropshire?
Yes — when managed strategically. The key advantage for Shropshire SMEs is that local search competition is genuinely lower than in major cities. Keywords like ‘PPC agency Telford’ or ‘Google Ads consultant Shropshire’ have far fewer competitors than the same search in Birmingham or Manchester. That means your budget goes further and results come faster. The risk is wasting that advantage on poorly structured campaigns. That’s exactly what I’m here to prevent.
Are you Google Ads certified?
Yes, I maintain active Google Ads certifications across Search, Display, Shopping, and Measurement. However, certifications alone don’t make someone a good PPC consultant – strategic thinking, commercial acumen, and real-world experience managing diverse campaigns matter far more.
What sets me apart is 15+ years of broader marketing strategy experience, which means I view PPC within the context of your overall business goals, not in isolation.