I’m Laurren, a Chartered Strategic Manager and independent AI search consultant based in Shropshire, close to Telford. I help SMEs across Shropshire, Telford & Wrekin, and the West Midlands get found by the AI tools their customers are now using to search.
Most small businesses have no idea whether ChatGPT, Google AI Overviews or Perplexity ever mention them. Fewer still know what to do about it if the answer is no. That’s exactly where I start, with a clear, honest look at where you currently stand and a practical plan to close the gap.
AI search optimisation done properly builds on the SEO foundations you already have. Done badly, it’s a chase after tactics that don’t work and a bill for services that don’t move the needle. I’m here to make sure you’re in the first category.
AI Search Audit: Find Out If You’re Actually Visible
Before spending anything on AI search optimisation, it pays to know where you stand right now. My AI search audit tests how your business currently shows up, or doesn’t, when real customers ask AI tools the questions that should lead to you.
The gap between how clients rank on Google and how invisible they are in AI-generated answers surprises most of them.
What the AI search audit covers
- Query testing: running the real questions your customers ask across ChatGPT, Perplexity, and Google AI Overviews, and recording exactly what comes back.
- Citation gap analysis: comparing where you rank on Google against where you’re actually cited by AI, since the two increasingly don’t match.
- Content structure review: whether your key pages are written in a way AI systems can extract and trust, or buried in paragraphs that don’t answer the question directly.
- Technical accessibility: checking whether AI crawlers can actually read your site, since a surprising number of sites block them without realising it.
- Schema and entity clarity: whether your business details, services, and location are unambiguous to a system trying to verify who you are.
- Competitor visibility: who’s currently being cited in your space instead of you, and why.
What you receive
A full audit report in plain English. A prioritised action list ranked by impact and effort. Specific examples of the queries tested and what the AI returned. A 90-day roadmap for building AI search visibility. A follow-up call to walk through the findings and answer your questions.
A practical option for Shropshire SMEs who want to know whether this is worth pursuing before committing budget, or who suspect they’re becoming invisible to a growing slice of their customers’ research.
Ongoing AI Search Support for Shropshire Businesses
AI search visibility isn’t a one-off fix. It builds through consistent content structure, genuine authority, and regular monitoring as the platforms themselves keep changing. For businesses ready to commit to staying visible, I offer flexible ongoing AI search support tailored to your goals and capacity.
What ongoing AI search support includes
- Content restructuring: rewriting key pages so they answer the real question in the opening lines, in a format AI systems can extract and cite.
- Topic authority building: developing content clusters around the specific questions your customers ask, rather than shallow coverage across too many topics.
- Schema markup: structured data that makes your services, pricing, location and reviews unambiguous to any AI system reading your site.
- Technical monitoring: checking AI crawler access, indexing, and any blocks that creep in as platforms and hosting configurations change.
- Citation tracking: running your key queries across ChatGPT, Perplexity and Google AI Overviews on a regular basis to see what’s moving.
- Monthly reporting: clear, honest updates showing what’s changed, what I’m working on, and what’s next.
- Quarterly strategic reviews: stepping back to assess priorities as AI search itself continues to evolve, alongside your wider marketing strategy.
How it works
Ongoing support starts with the AI search audit. Once I understand your current visibility, I build a 90-day plan focused on the highest-impact opportunities. From there, I work through it with you, keeping you informed at every step, with no surprises.
I work with a small number of ongoing clients at any one time, so you get consistent attention rather than being one of many accounts. If you’re a Shropshire or Telford business that wants to stay visible as search shifts toward AI, let’s talk.
AI Search Consultant in Telford
As an AI search consultant in Telford, I work with local businesses who want to stay ahead of a shift most of their competitors haven’t noticed yet.
Telford has a strong base of independent businesses, manufacturers, trade services, and professional services firms, almost none of whom have checked whether they show up when a customer asks an AI tool for a recommendation. I fix that before it becomes a problem worth losing sleep over.
Face-to-face strategy sessions are available for Telford businesses when useful. You work directly with me from the first call through to the monthly review.
AI Search Consultant Across Shropshire
I cover the full Shropshire region, including Shrewsbury, Oswestry, Bridgnorth, Ludlow, Shifnal, Telford & Wrekin, and the Staffordshire border. Working with a locally based consultant means someone who understands how local customers actually search, and builds your AI visibility around that rather than a generic national approach.
Whether you’re a manufacturer in the Shropshire countryside, a professional services firm in Shrewsbury, or a retailer competing with bigger national names, I build AI search strategies around how your specific customers ask questions. Not a template copied from a US case study.
AI Search for Market Drayton and North Shropshire
Market Drayton and North Shropshire businesses are, if anything, even further behind on this than the rest of the county. Almost no local agency is talking about it yet. Businesses in Market Drayton, Whitchurch, Wem, and the surrounding area have a genuine opportunity to be first, rather than playing catch-up the way they often do with traditional SEO.
If you’re a North Shropshire business and you’ve never checked whether ChatGPT or Google’s AI Overviews mention you, that’s worth twenty minutes of your time to find out.
Why Work With an Independent AI Search Consultant in Telford?
AI search optimisation is new enough that a lot of agencies are selling “hacks” that don’t hold up. Google’s own guidance, published in May 2026, is blunt about it: this is still SEO, built on the same fundamentals of clear, genuinely useful content covered in my SEO services. I won’t sell you gimmicks that don’t work.
- Direct access to expertise: you work with me throughout, not a rotating team. Every decision is made by someone with 15 years of strategic marketing experience.
- No conflicts of interest: I don’t inflate scope to justify a larger retainer. If the work is done, I’ll tell you.
- What about the FAQs? I am updating to use Yoasts FAQ modeule thingy, any changes you’d make
If you’re looking for an AI search consultant in Telford, or anywhere across Shropshire, Telford & Wrekin, or the Staffordshire border, book your free Seed Session and I’ll test your current AI search visibility before we speak.
Industries I Work With Across Shropshire and the West Midlands
- Manufacturing and engineering: technical content structured to answer the specific product and capability questions B2B buyers now ask AI tools.
- Retail and e-commerce: product content and comparison pages built to be cited when AI tools recommend where to buy.
- Professional services: authority-building content for accountants, solicitors, consultants, and financial advisers whose clients increasingly ask AI for a shortlist.
- Hospitality and tourism: visibility for hotels, restaurants, venues, and attractions when someone asks an AI tool what to do or where to stay in Shropshire.
- Healthcare and wellness: clear, trustworthy content for private clinics, therapists, and wellness providers, an area where AI systems are especially cautious about which sources they trust.
- Farm diversification and agriculture: content built to be cited when someone asks an AI tool about farm shops, glamping, wedding venues, or other diversified rural businesses across Shropshire, Telford & Wrekin and the Staffordshire border. Covered in more detail on my Farm Diversification Marketing page.
What you can expect working with me
Realistic results, no hype. AI search optimisation is not a shortcut around good SEO, and anyone telling you otherwise is setting you up for disappointment. What I deliver is content and structure genuinely built to be trusted and cited.
- One-to-one support. You work directly with me at every stage. Every recommendation is made by someone with 15 years of strategic marketing experience.
- Complete transparency. You’ll always know what’s being worked on and why.
- Clear reporting, honest conversations, no hidden fees.
- Performance first. If a query, a page, or an approach isn’t shifting your visibility, I adjust. I optimise based on testing real queries, not assumptions.
- Full ownership. All work is done on your own site and accounts. Everything stays with you if we ever stop working together.
Explore Other Services
Ready to Find Out If AI Tools Are Recommending You?
If you don’t know whether ChatGPT or Google’s AI Overviews mention your business, that’s the first thing worth finding out.
Book a free strategy call and I’ll test your current AI search visibility before we speak.
FAQs: AI Search for Shropshire SMEs
SEO gets your website ranking in the list of links on a search results page. GEO, generative engine optimisation, is about getting your business named directly inside the answer an AI tool gives someone, on ChatGPT, Perplexity or Google’s AI Overviews. They’re not competing disciplines. Google’s own guidance confirms AI search features run on the same core ranking and quality systems as regular search, so strong SEO is the foundation GEO builds on, not a replacement for it.
Alongside it, always. I don’t sell AI search optimisation as a substitute for solid SEO, because it doesn’t work that way. If your site’s foundations aren’t there yet, that’s where I’d start first. AI search work sits on top of the same clear content, technical health, and genuine expertise that good SEO already requires.
I run the real questions your customers ask through ChatGPT, Perplexity and Google AI Overviews, and record exactly what comes back and whether you’re named. I repeat that testing on a regular basis so we can see movement over time, rather than relying on assumptions or a single snapshot.
No, and I don’t expect you to touch any code. Most of the work is about how your content is structured and written, plus some schema markup added behind the scenes. You’ll get plain English explanations of what’s changing and why.
No, and anyone who promises that isn’t being straight with you. Nobody controls what an AI system chooses to cite. What I can do is make your content clear, well structured and genuinely useful, which is exactly what these systems favour. That improves your odds significantly. It doesn’t guarantee a specific outcome.
This is a newer discipline than traditional SEO, so timelines are still settling. In practice, expect a similar window to SEO, three to six months for meaningful movement, sometimes faster if your existing content is already strong. I’ll always give you an honest read on where you’re starting from rather than a generic promise.
I work across manufacturing, retail, professional services, hospitality, healthcare, and farm diversification, the same range of Shropshire and West Midlands SMEs I support with SEO and PPC. AI search optimisation is still new enough that most local businesses haven’t looked at it yet, which is exactly the opportunity.
Yes, and arguably more so while most small businesses haven’t started. AI systems tend to favour clear expertise and directly answered questions over domain age or backlink count, which is one of the few areas where a small, well-run local business can compete evenly with much bigger names.
Your developer handles the technical build of your site. This is about how your content is written and structured so AI systems can find, understand and trust it, plus the schema markup and testing that goes alongside that. The two work best together, but they’re different skill sets.