Category: AI Search
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SEO for plumbers: is it worth it, and how does it compare to PPC?
If you’re a plumber trying to decide where to put your marketing budget, you’ve probably had this conversation with yourself more than once. Paid ads promise instant leads. SEO for plumbers promises long term value. Both cost money, and neither is free of risk. So which one actually makes sense for a plumbing business, and…
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ChatGPT Ads Have Launched in the UK: Here’s What That Actually Means For Your Business
If you’ve seen the headlines about ChatGPT advertising landing in the UK, you’d be forgiven for thinking you can go and set up a campaign this week. You can’t, not yet, and understanding that gap is more useful than the headline itself. What’s Actually Happened OpenAI officially launched ChatGPT ads in the UK on 6…
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5 Ways to Make Your Website Easier for AI Tools to Trust and Cite
You don’t need to hire anyone to make a start on AI search visibility. A handful of practical changes to how your website is written and structured can make a real difference to whether AI tools can find, understand and confidently cite your business. Here are five worth tackling first. 1. Answer the Question in…
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How Shropshire Customers Are Using AI to Find Local Businesses
Search behaviour has changed faster than most local businesses have noticed. A growing share of your customers aren’t typing a search term into Google and scrolling through results anymore. They’re asking an AI tool a question, in plain language, and acting on whatever answer comes back. Understanding how that shift actually plays out matters more…
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SEO vs GEO: What Shropshire Business Owners Actually Need to Know
If you’ve spent any time reading about marketing lately, you’ve probably seen GEO mentioned alongside SEO, usually with the suggestion that one is about to replace the other. It isn’t. Understanding what each actually does, and how they work together, matters more than picking a side. What SEO Actually Does SEO, search engine optimisation, is…
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Is Your Shropshire Business Invisible to ChatGPT?
You’ve worked hard to rank on Google. Your website comes up when people search for what you do. So you’re covered, right? Not necessarily. A growing number of your customers aren’t searching on Google at all. They’re asking ChatGPT, Perplexity or Google’s AI Overviews for a recommendation instead, and getting a single answer with a…