Category: PPC
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Is Checkatrade Worth It, or Is There a Better Way To Build Visibility?
If you’re a tradesperson weighing up whether to join Checkatrade, you’ve probably seen plenty about the benefits. What’s harder to work out is what it’s actually likely to cost, and whether that spend makes sense for your business. I work with trade businesses across Shropshire on their marketing, and Checkatrade comes up a lot, usually…
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How Much Should a Small Business in Shropshire Spend on Google Ads?
If you’re thinking about running Google Ads, one of the first questions you’ll probably have is: how much do I actually need to spend? Unfortunately, there isn’t a neat answer like “every small business should spend £500 a month.” A sensible Google Ads budget depends on what you sell, where you want your ads to…
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Google Ads vs Meta Ads: Which Should Shropshire Businesses Use in 2026?
It’s not a question every business owner asks me directly, but it’s one a lot of them are quietly working through, where a limited ad budget should actually go. There isn’t a single right answer, but there is a right answer for your business, and it comes down to one question: is your customer searching…
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SEO vs Google Ads for Plumbers: Which Should You Invest In?
If you’re deciding between SEO vs Google Ads for your plumbing business, I wouldn’t automatically tell you that one is better than the other. They can put you in front of people at different stages, produce results at different speeds and require you to think about your marketing budget differently. The right choice also depends…
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PPC Management in Market Drayton: What Local Businesses Need to Know
If you’re looking for PPC management in Market Drayton, you probably don’t need convincing that Google Ads exists. The more useful question is whether paid search can generate the right enquiries for your business at a cost that makes sense. I’m Laurren, an independent marketing consultant based in Shropshire. I manage Google Ads for businesses…
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Google Ads Audit Checklist: What to Check
A Google Ads account can look busy without necessarily doing a good job. Clicks are coming in, Google is reporting conversions and the budget is being spent. But are those conversions actually valuable? Are you appearing for the right searches? And, most importantly, is the advertising generating enough business to justify what you’re spending? If…
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SEO vs PPC: Which Should Telford Businesses Choose?
If you want more customers to find your business through Google, you’ll usually come across two options: SEO and PPC. Both can work. But if your marketing budget is limited, paying for both from day one isn’t always the right answer. If you need enquiries relatively quickly and people are already searching for what you…
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How to Stop Wasting Your Google Ads Budget: 5 Questions to Ask Before You Start
Spending more on Google Ads doesn’t automatically mean getting more enquiries. I’ve seen businesses worry about whether their budget should be £500 or £1,000 a month when there are more fundamental questions to answer first. If the targeting is wrong, the landing page doesn’t do its job or nobody is properly measuring enquiries and sales,…
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UTMs Explained: How to Track Your Marketing and See What’s Working
UTMs are small pieces of information added to the end of a website link so you can tell where the person clicking it came from. You might also hear them called UTM codes, UTM tracking codes or UTM parameters. They all generally refer to the same method of adding tracking information to a URL. For…
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Small Business Marketing Strategy: Where Should You Actually Start?
Small businesses are constantly told they need to be doing more marketing. Improve your SEO. Run Google Ads. Post on social media. Start a newsletter. Write blogs. Make videos. Get on whatever platform everyone is talking about this month. You could quite easily spend your entire week marketing the business and still have no idea…
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Is Google Ads Worth It for a Small Business?
Google Ads can be a very effective way for a small business to generate enquiries, but that doesn’t mean every business should be running it. I’ve seen accounts where paid search provides a reliable source of new enquiries. I’ve also seen businesses spending money on clicks without having a clear idea of whether those clicks…
