Tag: business
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Why Generic Marketing Doesn’t Work for Horticultural Businesses
Marketing a horticultural business isn’t quite the same as marketing an accountant, software company or online clothing shop. You can use many of the same channels, of course. SEO, Google Ads, email and social media can all have a place. But the strategy behind them needs to reflect how horticulture actually works. Seasonality, the weather,…
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How Can Estate Agents Win More Vendor Instructions Online?
If you’re trying to work out how to get more vendor instructions, generating more leads isn’t necessarily the answer. If the phone is ringing with buyers asking about properties they’ve seen on Rightmove, your marketing may look busy without doing much to grow the instruction book. For many independent estate agents, the more useful goal…
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Is Google Ads Worth It for a Small Business?
Google Ads can be a very effective way for a small business to generate enquiries, but that doesn’t mean every business should be running it. I’ve seen accounts where paid search provides a reliable source of new enquiries. I’ve also seen businesses spending money on clicks without having a clear idea of whether those clicks…
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Top Digital Marketing Strategies for Small Businesses
Digital marketing for small businesses in Shropshire and Telford looks a bit different from the national playbook. Large corporations have big budgets and dedicated teams; independent businesses need to be sharper about where that time and money goes. This guide covers the channels that consistently work for the SMEs I speak to across the region,…