Category: Agriculture
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Marketing an Equestrian or Livery Business in Shropshire
Most livery yards fill through word of mouth and the right Facebook group post, not a Google search. That’s true, and it’s also only part of the picture. Anyone new to the area, or not yet plugged into the local network, still searches online first. Equestrian marketing matters because it catches exactly the people your…
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What I Would Do If I Were Marketing a Plant Nursery in 2027
If you are planning to launch or grow an independent plant nursery in 2027, the biggest hurdle your business faces isn’t a competitor with lower prices. It is invisible marketing. Most independent business owners do not struggle with marketing because they lack passion. They spend time doing the wrong things, like wondering what to post…
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How to Get More Direct Bookings for Your Glamping or Farm Stay
Airbnb, Booking.com and other booking platforms can be valuable for a glamping or farm stay business. They put your accommodation in front of people actively looking for somewhere to stay and can help a new business reach customers who have never heard of it. The problem comes when they’re your only reliable source of bookings.…
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SEO for Landscapers: How to Get Found for the Work You Actually Want
If you run a landscaping business, getting more traffic to your website isn’t necessarily the goal. Getting found by the right people, in the right area, for the type of landscaping work you actually want is far more useful. Someone searching for a landscaper to redesign a large garden is a very different prospect from…
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Maize Mazes and Pumpkin Patches: Marketing Short-Season Farm Attractions
Seasonal attractions are one of the most demanding forms of farm diversification to market, not because demand is weak, it’s genuinely strong, but because almost all of it happens inside a handful of weeks. Get the timing wrong and there’s no next month to catch up in. One of the UK’s most searched pumpkin patches,…
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Why Your Wedding Venue Needs a Blog, Not Just a Gallery
Barns made up 21% of UK wedding bookings in 2025, and that share is projected to keep climbing, with some industry forecasts putting it at 28% by 2027. The UK wedding venue market as a whole now sits at around £3.9 billion. If you’ve converted a barn into a wedding venue, you’re in a category…
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How to Market a Farm Shop: Practical Ideas to Bring in More Customers
Running a farm shop comes with a slightly different marketing challenge from many other retail businesses. Unless you’re fortunate enough to have a large amount of passing trade, customers often need a reason to make a specific journey to visit you. Then, once they’ve discovered you, you need to give them a reason to come…
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Farm Diversification Grants: Why Your Marketing Plan Matters
A grant can help make a farm diversification project financially possible. It can’t guarantee that customers will turn up once it’s finished. Whether you’re considering holiday accommodation, a farm shop, an event space, a visitor attraction or another diversification project, there is a commercial question that needs answering alongside the funding application: Who is going…
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Wedding Barn Marketing: How Couples Actually Find Rural Venues
If you’ve converted a barn or outbuilding into a wedding venue, you already know the building was the easy part compared to filling the diary. Barn wedding venue marketing works differently to most local businesses because couples aren’t searching on the day they need you. They’re researching months, sometimes well over a year, ahead, comparing…
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Farm Diversification Ideas: What Could Work for Your Farm?
Farm diversification can create a valuable new income stream, but the best idea isn’t necessarily the most unusual one. A wedding venue might work brilliantly for a farm with attractive buildings and good road access. A dog exercise field could make far more sense for land close to a large town. And sometimes the opportunity…