Sow The Seed Marketing

If you run a landscaping business, getting more traffic to your website isn’t necessarily the goal.

Getting found by the right people, in the right area, for the type of landscaping work you actually want is far more useful.

Someone searching for a landscaper to redesign a large garden is a very different prospect from someone looking for a gardener to cut their lawn. And if patios are profitable for you but garden maintenance isn’t something you offer, there’s little value in attracting more searches for the latter.

That’s why SEO for landscapers needs to start with the business, not a list of keywords.

Start With the Services You Want to Sell

One of the first things I’d look at on a landscaping website is how the services are presented.

It’s common to find one services page with a list along the lines of:

Patios | Fencing | Decking | Turfing | Garden Design | Landscaping

That tells someone what you do, but it doesn’t give them much information about any individual service.

If patios are an important part of your business, for example, a dedicated patio page gives you room to explain the types of projects you undertake, materials you work with, areas you cover and what someone can expect when they contact you.

The same applies to other important services.

That doesn’t mean creating a separate page for every variation of every job. It means giving your most important services enough space to be properly useful.

A good test is simple:

If someone landed directly on this page after searching for this particular service, would they have enough information to decide whether to contact you?

If the answer is no, the page probably needs more work.

Your Previous Projects Can Do a Lot of the Work

Landscaping is a very visual service, which gives you plenty of useful material for your website.

Use it.

Good project photographs don’t just make the website look better. They show potential customers what you’re capable of.

Before-and-after photographs are particularly useful, but I’d go further than simply putting them into a gallery.

Turn your strongest projects into proper case studies.

Explain:

• what the customer wanted
• what you changed
• which services were involved
• any particular challenges
• where the project took place
• what the finished result looked like

A patio installation in Shrewsbury or a complete garden redesign in Telford gives you something far more useful than another generic paragraph saying you provide “high-quality landscaping services”.

It gives people evidence.

It also gives search engines more context about the work you actually do.

Make It Clear Where You Work

Landscaping is usually a local or regional service, so your website should make it clear which areas you actually cover.

That doesn’t mean creating dozens of near-identical pages with the town name changed.

If you regularly work in a particular area, you can support that with genuine evidence. Projects you’ve completed there, photographs of the work and customer reviews all help give the page a reason to exist beyond targeting a place name.

For example, if you want more landscaping work in Telford and you’ve completed several projects there, show them. That’s far more useful to a potential customer than a generic page that simply repeats “landscaper in Telford”.

Don’t Forget Your Google Business Profile

For local searches, your website isn’t the only place people can find you.

Your Google Business Profile can be particularly important when somebody searches for a landscaper nearby or Google decides that location is important to the search.

Make sure the basics are right:

Your business information. Keep your name, contact details, opening information and website accurate.

Your categories and services. Choose the categories that actually represent the business and make sure your main services are included.

Photographs. Landscaping gives you a constant supply of useful visual content. Add genuine photographs of completed projects rather than relying on generic imagery.

Reviews. Ask customers for them. You don’t need to give them a script, but genuine reviews that naturally mention the work you completed can be particularly useful to prospective customers.

And don’t treat your Google Business Profile as something you set up once and never look at again.

SEO Is Only Part of Marketing a Landscaping Business

SEO can help potential customers find your landscaping business, but getting found is only useful if the right people then choose to contact you.

Your website, reviews, project photography and Google Business Profile all help someone decide whether you’re the right business for the job.

And SEO won’t always be the first thing I’d recommend. Depending on what you’re trying to achieve, there may be a quicker or more useful marketing priority elsewhere.

If you’re not sure where to focus, you can book a free 30-minute Seed Session. I’ll take a look at what you’re currently doing and help you work out what’s worth prioritising.