Marketing that starts with understanding your business
I’m Laurren, an independent marketing consultant based near Newport, working with established businesses across Shropshire and further afield.
For more than 15 years I’ve worked across a varied mix of industries, from horticulture and food and drink to renewable energy and professional services. That experience has taught me not to jump straight to the marketing channel.
If you’re wondering whether you need SEO, Google Ads, better content or a clearer strategy, we’ll start by looking at the business itself. What are you trying to achieve? How are customers finding you now? What’s working, what isn’t, and where is there an opportunity to do better?
Then we decide what marketing is worth investing in.
Marketing Consultancy for Shropshire Businesses
Most businesses aren’t short of marketing options. The difficult bit is knowing which ones deserve your time and money.
That’s where I can help.
I look at your wider business goals, customers, competitors and existing marketing before recommending what comes next. I also want to understand the commercial side. If we’re going to spend money generating new customers, we need to know what those customers are worth and what a sensible return looks like.
For some businesses, there’s a clear channel to concentrate on. Others need to sort out their positioning, website or wider marketing strategy first.
There’s no benefit in adding more activity simply to feel like you’re doing more marketing.
How I Can Help
Marketing Strategy
If your marketing has grown piecemeal over time, it can be difficult to know what’s contributing and what’s simply taking up budget.
I can help you step back, look at where the business is going and decide where marketing fits. That might involve customer research, positioning, channel planning, content, budgets or simply deciding what should happen first.
SEO
Good SEO isn’t about chasing as many rankings as possible. It’s about being visible when the people you want to reach are actively looking for what you offer.
I work across technical SEO, content and search strategy, including local visibility for businesses serving customers across Shropshire.
Google Ads
Google Ads gives you the opportunity to reach potential customers at the point they’re actively searching.
I manage paid search with the commercial outcome in mind. That means tracking enquiries and sales, understanding what they’re worth and using that information to make better decisions about where your budget goes.
Content
There’s already enough content on the internet created for the sake of creating content.
I’d rather work out what your customers need from you. That could be advice, buying information, answers to common questions, better service pages or useful content built around the knowledge that already exists inside your business.
AI Search
Search behaviour is changing as people use ChatGPT, Google’s AI features and other tools to research businesses and make decisions.
I can help you understand what that change means for your business and where AI search deserves attention within your wider SEO and content strategy, without treating it as a mysterious new form of marketing.
Why Work With a Shropshire Marketing Consultant?
I live and work here, so Shropshire isn’t simply another location page on my website.
It’s an unusual county from a marketing perspective. We don’t have one dominant centre. We have Telford and Shrewsbury, surrounded by market towns, villages and rural communities, with businesses that might serve their immediate area, the whole county or customers across the UK.
That matters when you’re deciding how to market a business.
Someone looking for a local service in Newport behaves differently from someone researching a specialist supplier based in rural Shropshire that happens to deliver nationally. Being based here gives me that local context, but I won’t assume that being a Shropshire business means you need a purely local marketing strategy.
Where your customers are matters more than where your postcode is.
Local Knowledge, Broader Experience
Being local is only part of what I bring.
I’ve spent more than 15 years working across different industries and different types of customer. That breadth means I can bring ideas and experience from one sector into another, rather than approaching every business with the same industry playbook.
I’m particularly drawn to horticulture and rural businesses, renewable energy and sustainability, consumer brands with a story to tell, and organisations doing useful things for people. But I’ve worked successfully well beyond those sectors too.
What matters more to me is understanding what you’re building, where you want to take it and whether my experience can help you get there.
Working With Me
Sow The Seed Marketing is deliberately small.
I work directly with my clients and get to know their businesses beyond what’s happening in the marketing dashboard, because that’s often where the useful conversations start.
A change in sales patterns, a new service, something customers keep asking about or an opportunity you’ve spotted can all change what we should be doing.
I don’t want to be someone who appears once a month with a report. I want to be someone you can pick up the phone to and say, “I’ve been thinking about this. What do you reckon?”
That’s the kind of client relationship I enjoy, and it’s why I limit how many businesses I work with at one time.
“Laurren is a great person to work with. She’s not pushy, knows her craft, and took the time to understand what I needed. Marketing and comms is not my area of expertise, so having someone like Laurren support me has been such a positive experience.”
Jason White ★★★★★
Google Review
Based Near Newport, Working Across Shropshire
I’m based near Newport and work with businesses in Telford, Shrewsbury, Market Drayton, Shifnal, Bridgnorth, Oswestry, Whitchurch, Ludlow, Wem and Church Stretton, as well as the smaller towns, villages and rural areas in between.
Face-to-face meetings are easy to arrange locally, and I also work remotely with businesses across the West Midlands and wider UK.
Start With a Seed Session
You don’t need to decide which of my services you need before getting in touch.
My Seed Session is a free 30-minute marketing consultation. Tell me where the business is now, where you’d like it to go and what’s been frustrating you about your marketing.
I’ll take a look at what you’re already doing and give you my view on where I’d concentrate first.
If there’s something I can help with, I’ll explain what that could look like. If there are things you can sort yourself before spending money with me, I’ll tell you that too.
FAQs
I’m based near Newport and work with businesses across the full county. Face-to-face meetings are available for businesses in Newport, Telford, and Shrewsbury, and I work remotely with the same level of involvement for businesses elsewhere in Shropshire.
I work across marketing strategy, SEO, Google Ads, content and AI search optimisation. Most clients start with a free Seed Session to identify which service or combination is most likely to make a difference for their specific situation.
You’ll work directly with me throughout, from the initial strategy through to the ongoing work and conversations about what happens next.
I deliberately work with a small number of clients, which gives me the time to understand the businesses I’m working with and stay close to what’s changing within them.
A free 30-minute strategy call where I look at where your business currently stands, what you’re trying to achieve, and give you an honest view of what’s most likely to make a real difference. No obligation, no pitch, it’s the starting point for every client relationship.
That’s exactly what the Seed Session is for. Rather than guessing between SEO, Google Ads, or a broader marketing strategy, I’ll look at where you actually stand and recommend what’s genuinely likely to move the needle, even if that means telling you one of those isn’t the right priority yet.
No. Where your business is based and where its customers are aren’t necessarily the same thing.
Some of my clients need to reach customers within a relatively small local area. Others are based in Shropshire but sell products or services across the UK.
I’ll build the marketing around the customers you’re trying to reach rather than assuming that being a Shropshire business means you need a purely local strategy.