Chartered marketing strategy consultant providing fractional CMO services and brand repositioning for SMEs across Shropshire, Telford and the UK. Strategic marketing support that drives growth, not guesswork – built for founders and in-house teams who need clarity and direction.
I’m Laurren – a Chartered Strategic Manager with over 15 years of experience building smart, scalable strategies for businesses across manufacturing, FMCG, wellness, and B2B services. I help founders and marketing teams stop spinning their wheels and start focusing on what actually supports commercial growth.
Whether you’re launching something new, repositioning your brand, or need fractional CMO support without the full-time cost, I’m here to help you take control.
Why Strategic Marketing Matters
I’m Laurren – a Chartered Strategic Manager and independent marketing consultant with over 15 years of experience building smart, scalable strategies for businesses in the UK.
I help founders, directors and in-house marketers stop spinning their wheels and start focusing on what actually supports growth. Whether you’re launching something new, repositioning your brand, or just need direction that isn’t based on guesswork, I’m here to help you take control.
Fractional CMO Services for Growing Businesses
Need senior marketing leadership but not ready for a full-time Chief Marketing Officer?
As a fractional CMO, I provide strategic marketing direction on a part-time or project basis.
What Fractional CMO Support Includes:
- Strategic Leadership: I work alongside your leadership team to shape marketing direction, align activity with business goals, and ensure every pound spent drives return.
- Marketing Strategy Development: From brand positioning to channel planning, I build comprehensive marketing strategies tailored to your market, budget and growth stage.
- Team Oversight and Developement: Whether you have an in-house team, work with freelancers, or use agencies, I provide senior oversight to keep everyone aligned and accountable.
Perfect for SMEs in Telford, Shropshire and across the UK who need experienced marketing leadership without the six-figure salary and overheads of a full-time CMO.
Why Choose a Fractional CMO Over an Agency?
Unlike agencies that focus on execution, a fractional CMO provides strategic direction first.
I work at board level to ensure your marketing supports your business strategy – not just keeps
channels busy. You get senior strategic thinking without the full-time cost.
Marketing Consultant Services in Shropshire & West Midlands
Based in Telford, I work directly with business owners and marketing teams across Shropshire, the West Midlands and throughout the UK who want strategic marketing support that’s grounded in commercial reality.
Why choose a local marketing consultant?
- You work directly with me – no account managers, no junior consultants, no outsourced delivery (unless you want it)
- I understand your market – having worked with manufacturers, FMCG brands, wellness businesses and B2B services across the region, I understand what drives growth in our local economy
- Face to face strategy sessions – available when helpful for clients in Telford, Shrewsbury and across Shropshire
- Integrated approach – your marketing strategy connects to your wider digital presence. I also offer SEO and PPC Management to ensure all channels work together.
Industries I work with in Shropshire:
- Manufacturing & Engineering: Helping industrial businesses articulate technical offerings
- FMCG & Consumer Goods: Brand positioning and channel strategy for retail and D2C brands
- Wellness & Healthcare: Strategic marketing for businesses targeting both B2C and B2B markets
- Horticulture & Agriculture: Marketing strategies that work for seasonal and supply chain businesses
- E-commerce & Retail: Growth strategies beyond just ‘more traffic’
If you’re a Shropshire or West Midlands business looking for a strategic marketing consultant who actually understands your market, not just marketing theory, let’s talk.
Marketing Repositioning Services
arkets change. Customers evolve. Sometimes your positioning needs to catch up.
If your brand feels outdated, your messaging isn’t landing, or you’re pivoting to a new market, I provide strategic marketing repositioning services to help you realign and relaunch with confidence.
When You Need Brand Repositioning:
- You’re expanding into new markets or customer segments
- Your competitors have caught up and you’ve lost differentiation
- You’ve evolved your product/service but your brand hasn’t
- You’re struggling to attract the right type of customer
- Your pricing doesn’t reflect your value (positioning mismatch)
- Internal teams aren’t clear on what makes you different
What Marketing Repositioning Includes:
- Brand Audit & Gap Analysis: Understanding where perception differs from reality, and what needs to change
- Competitive Positioning Review: Mapping where you sit in your market and identifying white space opportunities
- Value Proposition Refinement: Clarifying your differentiation and how to articulate it clearly
- Messaging & Narrative Development: Creating a consistent story across all touchpoints (website, sales materials, social, PR)
- Go to Market Strategies: Planning how to relaunch or phase in your repositioned brand without confusing existing customers
I’ve helped manufacturers shift from commodity players to premium brands, wellness businesses reposition for B2B markets, and e-commerce brands pivot their customer focus entirely. If you need strategic marketing repositioning, not just a logo refresh, I can help.
Marketing Strategy Development That Drives Growth
Every business needs a marketing plan – but not every business needs a 50-page deck gathering dust.
My approach to marketing strategy development is practical, commercial, and built around what you can actually implement.
The Strategic Marketing Process
- Discovery & Commercial Goals Alignment
We start by understanding your business objectives, not just marketing goals. What does success look like commercially? What are your capacity constraints? What have you tried before? - Market & Competitive Analysis
I audit where you are now – brand positioning, messaging, channel performance – and assess what your competitors are doing (and missing). - Customer & Value Proposition Mapping
Clarifying exactly who you serve, what makes you different, and how to communicate that in a way that converts browsers into buyers. - Strategic Channel & Campaign Planning
We build a practical roadmap of marketing activity aligned to outcomes. - Implementation Support (optional)
Whether you implement in-house, I provide training and support, or I manage delivery directly – you choose how hands-on you need me to be.
This isn’t marketing for marketing’s sake. This is strategic marketing consultancy focused on commercial outcomes – more leads, stronger brand positioning, clearer differentiation.
Who I Work With: SMEs Ready to Grow Strategically
My marketing strategy services are designed for:
- Founder Led SMEs Across the UK
You’ve built something great, but marketing feels like a black box. You need strategic direction, not more agencies pitching you tactics. - In-House Marketing Teams Needing Senior Support
Your team is busy executing, but lacks strategic oversight. I provide fractional CMO input without the full-time cost. - Businesses Launching or Repositioning
Whether you’re entering a new market, pivoting your offer, or refreshing your brand, you need a marketing strategy consultant who’s done this before. - West Midlands & Shropshire Businesses Scaling Locally
You’re based in Telford, Shrewsbury, or across Shropshire, and want a marketing consultant who understands regional business challenges as well as national growth strategies.
If you’re committed to building marketing foundations that support sustainable growth, we should talk.
What Makes Me Different From Typical Marketing Consultants
You Work Directly With a Chartered Strategic Manager
I’m Chartered Institute of Marketing qualified and have spent 15 years in strategic marketing roles across diverse sectors. You’re not getting a generalist – you’re getting someone who’s
led marketing at board adjacent level, managed teams, and delivered measurable growth.
I’m Not an Agency (And That’s the Point)
Agencies want monthly retainers and long-term contracts. I want to solve your problem and give you the tools to sustain growth. Some clients work with me ongoing as a fractional CMO, others just need a strategy built once. Either way, you’re not locked in.
Strategy First, Tactics Second
Most marketing consultants jump straight to “we should do SEO” or “you need more social media”. I start with commercial goals and work backwards. What actually needs to happen for your business to grow? Let’s do that.
I Understand Your Context
My background spans manufacturing, FMCG, skincare, health, horticulture, and B2B services. I’ve worked with startups and scale-ups, in-house and agency-side. I know what it’s like when budgets are tight, teams are small, and every decision matters.
Integrated Marketing Approach
Your marketing strategy shouldn’t exist in isolation from your SEO, PPC, or sales process. I look at the whole picture and ensure everything works together – not competing for budget and attention.
Based in Telford and working across Shropshire and the UK, I’m available for face-to-face strategy sessions when helpful, but equally comfortable working remotely with teams anywhere.
Let’s Build a Strategy That Moves You Forward
If you’re tired of reactive marketing and need a better plan — not more noise — let’s talk.
FAQs: Working with a Strategic Marketing Consultant
How long does marketing strategy take?
Most marketing strategy development projects are completed within 3–6 weeks, depending on complexity.
A typical timeline includes:
Week 1: Discovery and audit
Week 2-3: Analysis, positioning work, and strategic planning
Week 4-5: Strategy presentation and refinement
Week 6: Implementation roadmap and handover (or ongoing support begins)
For fractional CMO arrangements, we typically start with a 3-month minimum commitment to see meaningful impact.
What’s the difference between a marketing consultant and a fractional CMO?
A marketing consultant typically works project-based – you engage them to solve a specific problem (develop a strategy, reposition your brand, audit your marketing).
A fractional CMO provides ongoing strategic leadership, working as part of your leadership team on a retained basis (e.g., 2-3 days per month). They attend board meetings, oversee your marketing function, and provide continuous strategic direction.
I offer both, depending on what your business needs.
Can I implement the marketing strategy myself?
Absolutely. Many clients implement in-house using their existing team or freelancers. I provide clear documentation, training, and can be available for ad-hoc support as needed.
Alternatively, I can support delivery directly or help you brief and manage agencies/freelancers.
Do you only work with businesses in Shropshire?
No — whilst I’m based in Telford and work extensively with Shropshire and West Midlands businesses, I work with SMEs across the entire UK. Most of my work is conducted remotely, with face-to-face sessions available for local clients when helpful.
Is this just for Big Businesses?
Not at all. I specialise in working with SMEs and founder-led businesses — typically £300k-£20m turnover. My approach is designed for businesses that need strategic expertise without the cost of a full-time senior marketing hire.
I already have a marketing team – can you still help?
Absolutely. I can work alongside in-house teams as a fractional CMO or interim marketing director, providing structure, clarity and senior-level strategic input. Your team handles execution; I provide the strategic direction and oversight to ensure all activity ladders up to business goals.
Do you offer help with implementation?
Yes. I can:
- Implement the strategy directly (if you want hands-on support)
- Provide training and templates for your team to implement
- Oversee freelancers/agencies executing the plan
- Offer ad-hoc support as you implement in-house
The level of involvement is entirely up to you.
What’s included in your marketing repositioning services?
Marketing repositioning services include:
- Brand audit and competitive analysis
- Value proposition refinement
- Messaging and positioning framework development
- Go-to-market planning for the repositioned brand
- Internal alignment sessions (if you have a team)
- Marketing collateral guidance (website, sales materials, etc.)
Timeline is typically 6-8 weeks, depending on scope and complexity.
Sow The Seed Marketing 