If you’re running a business in Shrewsbury, there’s no shortage of ways you could be marketing it. The harder question is knowing which ones deserve your time and budget.
I’m Laurren, an independent marketing consultant based in Shropshire, working with businesses across Shrewsbury and the wider county.
I help SMEs work out where their biggest marketing opportunities are, whether that’s improving how they’re found through Google, generating enquiries through paid advertising, creating more useful content or stepping back and building a clearer marketing strategy.
You don’t need to know which service you need before we talk. Working that out is part of the job.
SEO for Shrewsbury Businesses
If people are searching Google for the products or services you provide, SEO can help make sure your business has the opportunity to be found.
For a Shrewsbury business, that might mean improving your visibility in local search and Google Maps, strengthening the pages describing your services or products, creating useful content around what customers are searching for, or fixing technical issues that are making it harder for search engines to understand your website.
I’ll start by looking at where you stand now, what’s getting in the way and where I think the strongest opportunities are.
You won’t get a generic list of everything that could theoretically be improved. I’ll help you understand what I’d prioritise first and why.
Google Ads Management for Shrewsbury Businesses
Google Ads can put your business in front of people who are actively searching for what you offer, without waiting for organic visibility to build.
I manage campaigns around what you’re trying to achieve commercially, rather than focusing on clicks for the sake of clicks. That means understanding which enquiries or sales matter to your business, setting up the right tracking and using the data to make better decisions about where your budget goes.
Depending on your business, that might involve Search, Shopping or Performance Max campaigns, or a combination of different campaign types.
And if I don’t think Google Ads is the right place to put your budget, I’ll tell you that too.
Marketing Strategy for Shrewsbury SMEs
Sometimes the problem isn’t that you’re doing too little marketing. It’s that you’re doing lots of things without being sure which of them are making a difference.
I offer strategic marketing consultancy for businesses that need someone to step back, look at the bigger picture and help decide where their time and budget should go.
That could mean reviewing what you’re already doing, understanding your customers and competitors, identifying where the strongest opportunities are and turning that into a practical plan.
For some businesses, I continue working alongside them to help put that strategy into practice. For others, having a clearer direction is enough.
Working With an Independent Marketing Consultant
Sow The Seed is deliberately small.
If we work together, you’ll work directly with me – from understanding where you are now and building the strategy through to reviewing what’s working and deciding what happens next.
I keep my client base small enough to understand the businesses I work with and give each one the attention it needs.
And because I work across SEO, Google Ads, content and wider marketing strategy, I can look beyond an individual channel. Sometimes the answer will be SEO. Sometimes paid advertising. Sometimes something else needs fixing first.
The aim is to find the right combination for your business, rather than starting with a service and trying to make your business fit it.
“She helped me increase the visibility of my website and, in doing so, enhanced the overall perception of my consultancy by making it look more professional.”
Jason White ★★★★★
Google Review
Working With Businesses Across Shrewsbury
I’m based near Newport in Shropshire and work with businesses across Shrewsbury and the surrounding area, as well as across the wider county.
That includes businesses in and around Shrewsbury town centre, Bayston Hill, Meole Brace and the surrounding SY postcode areas.
Being local means face-to-face meetings are easy when they’re useful, but most of the work can also be done remotely.
Not Sure Where Your Marketing Needs Attention?
You don’t need to come to me knowing whether you need SEO, Google Ads, content or a wider marketing strategy.
Bring me the business problem instead.
A Seed Session is a free 30-minute conversation where we’ll look at where you are now, what you’re trying to achieve and where I think marketing could make the biggest difference.
You may leave knowing you need my help. You may leave with a clearer idea of what to tackle yourself.
Either way, you’ll know more about what I’d do next.
Explore Other Areas Served
FAQs
Yes. I’m based near Newport in Shropshire, so Shrewsbury is within easy reach. I can meet locally when it’s useful, while most ongoing work can also be handled remotely.
I work across marketing strategy, SEO, Google Ads, content and AI search optimisation. You don’t need to decide which one you need before getting in touch – I’ll help you work that out.
I work with SMEs across a range of sectors, including professional services, horticulture and rural businesses, food and drink, renewables, e-commerce and local service businesses. What matters more to me than the sector is whether I think I can make a useful contribution.
Not necessarily. Some businesses need ongoing support, while others need a strategy, audit or piece of project work to get them moving in the right direction. I’ll recommend what I think makes sense rather than assuming you need a monthly retainer.
It’s a free 30-minute conversation about your business, where you are now and what you’re trying to achieve. There’s no obligation to work with me afterwards.