Experienced marketing support, based just outside Newport
I’m Laurren, an independent marketing consultant based in Tibberton, just a couple of minutes outside Newport.
I work with established businesses that want to make better decisions about their marketing – whether that’s working out where to focus, improving what’s already there or bringing in experienced support to help put the strategy into practice.
With more than 15 years’ experience across industries including horticulture, food and drink, renewable energy and professional services, I look at the business first rather than assuming you need a particular marketing service.
And if you’re based in Newport, there’s the added advantage that I’m just down the road.
Marketing Consultancy for Newport Businesses
You don’t need to know whether you need SEO, Google Ads, content or a wider marketing strategy before you contact me.
We’ll start with the business instead.
What are you trying to achieve? Where do your customers come from now? What’s already working? Where are you getting stuck? And what would need to change for your marketing investment to be worthwhile?
From there, we can work out what deserves your attention and whether there’s something I can help you put into practice.
I Know Newport Because I Live Here
Newport isn’t simply one of the locations I cover.
I live in Tibberton, I’m an active member of Newport Chamber of Commerce and I’m one of the organisers of Tibb Fest, our community festival at Tibberton Playing Field.
You’ll also find me at local events such as Newport Show, meeting businesses and people I often already know.
I like being part of the local business community. There’s a lot happening here, from independent shops and professional services in the town itself to horticulture, agriculture, trades and specialist businesses in the villages and countryside around it.
Being local doesn’t automatically make someone a better marketer. But it does mean I understand the place you’re doing business in.
Local Business Doesn’t Always Mean Local Customers
Your business might rely almost entirely on customers within a few miles of Newport. You might work across Shropshire and the West Midlands. Or you could be based on a farm outside the town and sell products to customers across the country.
Those businesses need very different marketing strategies.
That’s why I don’t assume that a Newport business needs to spend all its time trying to rank for “Newport”.
What matters is where your customers are, how they choose businesses like yours and what will put you in front of more of the right ones.
That’s what we build the marketing around.
How I Can Help
Marketing Strategy
Step back from individual channels and work out what you’re trying to achieve, who you need to reach and where your marketing should focus.
SEO
Improve your visibility when potential customers are searching for the products, services and information you provide.
I’ll look at the technical foundations, content, search intent and customer journey rather than treating SEO as a list of keywords to rank for.
Google Ads
Reach people who are already searching for what you offer through paid search, Shopping and other Google Ads campaigns where they’re appropriate.
The focus isn’t simply generating clicks. It’s whether the resulting enquiries or sales make commercial sense.
AI Search
Understand how changing search behaviour and AI-powered search could affect the way people discover your business.
I’ll help you identify where there are worthwhile opportunities as part of your wider SEO and content strategy.
Content Marketing
Create useful content around what your customers need to understand, compare or decide before choosing your business.
That might include service pages, buying guides, articles or improving useful content you already have.
“Laurren is a great person to work with. She’s not pushy, knows her craft, and took the time to understand what I needed.”
Jason ★★★★★
Google Review
Working With Someone Just Down the Road
Being based in Tibberton means meeting face-to-face around Newport is easy. If sitting down over a coffee makes more sense than another video call, we can.
But being local is only part of what I offer.
I deliberately keep Sow The Seed small because I want to understand the businesses I work with. You’ll work directly with me, and over time I’ll build up knowledge of the business, not just the marketing account.
That means our conversations can go beyond SEO rankings, advertising results or what’s going in the content calendar.
You might be launching something new, thinking about targeting a different customer, wondering why sales have changed or simply have an idea you want to bounce off someone.
Those are often the conversations I enjoy most.
FAQs
Yes. I’m based in Tibberton, just outside Newport, and I’m available for face-to-face meetings around Newport when that’s the most useful way to work.
I work with established businesses across a range of sectors, with particular experience in horticulture, food and drink, renewable energy and professional services.
I also work with trades, rural and farm diversification businesses, consumer brands and other organisations where my experience is a good fit.
The sector isn’t the deciding factor. I’m more interested in understanding what you’re building, what you’re trying to achieve and whether I can help you get there.
A Seed Session is a free 30-minute conversation about your business, where you’re trying to get to and where marketing could make the biggest difference.
You don’t need to know which service you need before we speak. We’ll start with the business and work out what I’d concentrate on next.
There’s no obligation to work with me afterwards.
You’ll work directly with me throughout, rather than having your strategy separated from the person carrying out the work.
I keep my client base deliberately small so I have time to understand each business and provide ongoing input when it’s useful.
Yes. I’m based just outside Newport, so I’m happy to meet locally when a face-to-face conversation would be useful.
I also work by phone and video, so ongoing support doesn’t depend on us being in the same place.