Category: Uncategorized
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Why More Website Traffic Isn’t Always the Answer
If you’re getting more website traffic but enquiries or sales haven’t followed, it’s easy to assume the answer is to drive even more people to your site. In reality, that’s often the point where effort starts to get wasted rather than rewarded. I see this pattern regularly. Traffic numbers improve, reports look healthier, but the…
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Local SEO vs Paid Ads: What Small Businesses Should Invest in First?
If you’re trying to decide where to spend your marketing budget, the question often comes down to this: local SEO or paid ads? Both can work, both can waste money, and neither is automatically the “right” answer without context. I have these conversations with small business owners all the time, usually when budgets are tight…
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What’s Really Affecting Small Businesses in the UK Right Now (And Where to Focus Instead)
Running a small business in the UK right now feels heavier than it did a few years ago. Not necessarily worse in every respect, but more complex. Decisions take longer. Customers are more cautious. Every investment is scrutinised more closely. I speak to business owners across different sectors every week, and while their industries vary,…
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UTMs Explained: How to Track Your Marketing Results (and Stop Guessing What’s Working)
If you’re running ads, sending email campaigns, or sharing links on social media, you need a reliable way to see what’s actually driving results. That’s where UTMs come in.They’re small, simple bits of code that tell you exactly where your traffic and leads come from — helping you measure ROI and make smarter marketing decisions.…
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Marketing Consultant in Telford: Strategic Support for Small Businesses Ready to Grow
Running a business isn’t for the faint-hearted. You’re spinning plates daily – sales, operations, staff, finance – and somewhere on that chaotic list is marketing. You know it matters. You also know it isn’t working like it should. If you’re searching for a marketing consultant in Telford who actually understands how to turn marketing into…
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How Local Charities Can Access Affordable Marketing Support
Local charities in Telford and the West Midlands can now access expert marketing support at a lower cost—or even for free.Running a local charity is hard work. You are busy helping people in your community, but money is tight and teams are small. Marketing often slips to the bottom of the list. The problem is,…
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Estate Agent Marketing: How to Win More Instructions
Discover how estate agents can dominate local searches, cut wasted PPC spend, and convert clicks into vendor instructions in 2025. Most estate agents I speak to tell me the same thing: “We’re busy online, but it doesn’t feel like it’s working.” One independent firm was recently spending just over £1,000 a month on Google Ads.…
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Local SEO: What to Include When Optimising Your Google Business Profile
If you’re an independent business owner trying to get noticed locally, optimising your Google Business Profile (GBP) is one of the highest ROI steps you can take. It’s often the first thing people see when they search for your product or service – and if it’s not up to scratch, you’re losing visibility, leads, and…
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Top Digital Marketing Strategies for Small Businesses
In today’s rapidly evolving digital landscape, small businesses face both unprecedented opportunities and unique challenges. Whilst large corporations have extensive marketing budgets and dedicated teams, small businesses must be strategic, resourceful, and focused to compete effectively online. This comprehensive guide will explore proven digital marketing strategies that can help your small business not just survive,…
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Unlock Local Success: How PPC Services Can Boost Your Business Visibility
In today’s competitive market, local businesses often struggle to stand out. But what if there were a strategy that could increase visibility and attract customers right in your area? Enter PPC services – a fast, measurable way to boost your presence online. Pay-per-click advertising lets you reach local audiences with precision. Whether you run a…
Sow The Seed Marketing 