If your marketing feels disconnected from your commercial goals, or you’re spending money on activity without a clear sense of what it’s generating, the problem is rarely effort. It’s usually the absence of a clear strategy connecting what you’re doing to the results you need.
I’m Laurren, an independent marketing consultant based in Telford. I work with small and medium-sized businesses across Shropshire and the West Midlands to build marketing that produces measurable results: more qualified enquiries, better use of budget, and a clearer picture of what’s working and why.
What I Actually Do
My work sits across three areas: SEO for businesses that want sustainable search visibility, Google Ads management for businesses that need leads quickly and want campaigns that convert rather than simply attract clicks, and marketing strategy for businesses that need senior-level thinking without the cost of a full-time hire.
Most of the businesses I work with don’t need all three at once. They need clarity on where to focus first, and then consistent, well-executed work in that area before expanding into others.
That’s where the conversation usually starts.
Why Work With an Independent Consultant Based in Telford?
Working with an independent consultant rather than an agency means you work directly with the person doing the work. There’s no account manager relaying information, no junior team member inheriting your campaign, and no overhead built into your fee that has nothing to do with your results.
Being based in Telford also means I understand the local market. The competitive landscape for a business in Shropshire is different to one in Birmingham or Manchester. Local search volumes are different, buying behaviour is different, and the opportunities available to a business that positions itself well locally are often more accessible than most people assume.
I work with businesses across the wider UK remotely, but for Telford and Shropshire businesses, face-to-face strategy sessions are available when they’re useful.
Who I Work With
Independent businesses and SMEs across Shropshire, Telford, and the West Midlands who want their marketing to connect directly to revenue. That includes trades and service businesses, professional services firms, manufacturers, horticultural businesses, and retailers.
What they tend to have in common is that they’re serious about growth, they want to understand what their marketing is doing rather than just outsourcing it entirely, and they want to work with someone who will give them an honest assessment rather than a positive-looking report.
What Working With Me Looks Like
Every engagement starts with a clear picture of where you currently are: what your search visibility looks like, what your website is and isn’t doing, and where the most significant opportunities are relative to your goals and budget.
From there I build a plan focused on the highest-impact work first, and we review progress regularly against the outcomes that actually matter to your business, enquiries, lead quality, and return on spend, not impressions or follower counts.
You own everything we work on. Your Google Ads account, your Search Console data, your content. If we ever stop working together, everything stays with you.
Ready to Find Out Where to Focus?
The best place to start is a free Seed Session. It’s a 30-minute call where I look at where your business currently stands in search, what your marketing is and isn’t doing, and give you an honest view of what’s most likely to make a difference.
No obligation. No pitch. Just a clear conversation about your business and what growth could look like.
If you’re not quite ready to chat yet, you’re welcome to join my email list in the footer – I share practical marketing advice built for real businesses.
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