Category: seo
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How to Ask for Google Reviews Without Feeling Awkward

Asking customers for Google reviews shouldn’t feel uncomfortable — but for a lot of business owners, it does. If you know reviews matter but keep putting off asking for them, you’re not doing anything wrong. You’re just missing a simple process.you. Why Asking for Reviews Feels So Difficult Most people don’t struggle with the idea…
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What to Fix First on Your Website If You’re Not Getting Leads

If your website looks fine, gets some traffic, but isn’t generating enquiries, the instinct is often to start changing lots of things at once. In practice, that usually makes it harder to see what’s actually helping. I work with a lot of small businesses who feel stuck at this point. They know something isn’t working,…
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Local SEO vs Paid Ads: What Small Businesses Should Invest in First?

If you’re trying to decide where to spend your marketing budget, the question often comes down to this: local SEO or paid ads? Both can work, both can waste money, and neither is automatically the “right” answer without context. I have these conversations with small business owners all the time, usually when budgets are tight…
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Why Your Google Business Profile Gets Views but No Enquiries

Your Google Business Profile is showing up in search results and Google Maps — but the phone isn’t ringing and the enquiry forms are staying quiet. If that sounds familiar, you’re not alone, and it doesn’t mean your marketing isn’t working — it means something in the journey isn’t converting. You’re Visible — So Why…
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The Simple Link Building Blueprint for Small Businesses (Plus a Free Downloadable Guide)

Link building is one of those SEO topics that everyone knows they should do… but very few business owners feel confident tackling. And I get it. If you’re running an independent business, you don’t have time to waste on tactics that don’t move the needle. You need clear steps, predictable outcomes, and marketing that actually…
