Sow The Seed Marketing

Asking customers for Google reviews shouldn’t feel uncomfortable — but for a lot of business owners, it does. If you know reviews matter but keep putting off asking for them, you’re not doing anything wrong. You’re just missing a simple process.you.

Why Asking for Reviews Feels So Difficult

Most people don’t struggle with the idea of reviews — they struggle with the moment.

Common thoughts I hear:

• “I don’t want to sound pushy”
• “I don’t want to put anyone on the spot”
• “What if they say no?”

Without a clear approach, asking for reviews feels personal every single time. That’s where the awkwardness creeps in.

Google Reviews Matter More Than Most People Realise

For small businesses, Google reviews do far more than boost star ratings.

They influence:

• Whether someone clicks your business in Google Maps
• How confident a potential customer feels before contacting you
• Whether visibility turns into actual enquiries

If your Google Business Profile is getting views but not enquiries, weak or inconsistent reviews are often part of the reason. I break that down here:
👉 Why Your Google Business Profile Gets Views but No Enquiries

The Problem Isn’t Asking — It’s Not Having a System

The businesses that consistently get reviews aren’t more confident or more pushy.

They just have:

• A repeatable way of asking
• Clear timing
• Simple wording
• A direct link ready to go

When asking becomes part of the process, it stops feeling awkward and starts feeling normal.

What a Good Review Process Actually Looks Like

Without going into scripts or templates here, a strong review approach usually:

• Happens at the right moment (not weeks later)
• Feels natural and polite
• Explains why the review matters
• Makes it very easy for the customer

Get those right, and reviews become much easier to collect — without chasing or discomfort.

Reviews Support More Than Just Reputation

Google reviews don’t sit in isolation.

They support:

• Your visibility in Google Maps
• Your local SEO performance
• Your overall Google Business Profile strength

If you want to understand how reviews fit into wider optimisation, this guide covers what really matters:
👉 Local SEO: What to Include When Optimising Your Google Business Profile

A Simple, Practical Guide to Asking for Google Reviews

Because this is something I’m asked about so often, I’ve put together a short, practical downloadable guide that walks you through:

• When to ask for reviews
• How to ask without feeling awkward
• What to say (with real examples)
• What to avoid
• How to build review requests into your process

It’s designed for independent businesses that want a clear, no-nonsense approach.

👉 Download the free guide: How to Ask for Google Reviews (Without Feeling Awkward)

Want Help Turning Reviews Into Enquiries?

Reviews are powerful — but only when they’re part of a wider strategy.

If you’d like a calm, strategic look at how your Google Business Profile is performing and where reviews could make the biggest impact, I offer a free strategic call.

No pressure. No hard sell. Just practical guidance.