Get practical, actionable marketing guides built from my 13 years helping businesses in e-commerce, FMCG, manufacturing, skincare and more. These are strategies that deliver results — not vague theories.
Why I Create These Resources
Too many independent business owners waste money and effort on marketing that doesn’t work. I believe you deserve clarity, direction, and strategies you can use today.
I’ve used these exact techniques to help clients go from unpredictable leads to steady growth, without fluff, guesswork or wasting budget. Each guide is designed to give you immediate, measurable value.
Google Analytics Setup Guide
Most independent business owners are running marketing without clear numbers to back their decisions. That means wasted ad spend, missed opportunities, and a lot of guesswork.
I’ve created this free Google Analytics Setup Guide to help you cut through the jargon and get your website tracking set up properly in less than 20 minutes. With clear instructions, no-nonsense advice, and easy-to-follow steps, you’ll finally have the data you need to see what’s working, what isn’t, and where to focus next.
What’s included:
- Step-by-step installation instructions for WordPress, Shopify, Wix, and other platforms
- How to verify everything is working correctly
- Setting up important goals and conversions
- What to check weekly and monthly
- Troubleshooting common issues
Perfect for: Business owners who want to understand their website’s performance and make smarter decisions based on real data, not guesswork.
Make Your Business Impossible to Miss on Google
When someone searches for your services, your Google Business Profile is often the very first thing they see. If it isn’t set up or optimised properly, you’re handing business to your competitors.
This free Google Business Profile Guide shows you exactly how to claim, verify, and optimise your listing so it works as hard as you do. In under 30 minutes, you’ll have a profile that attracts clicks, builds trust, and drives real enquiries from local customers.
What’s included:
- Step-by-step instructions for claiming & verifying
- Optimisation tips (business details, categories, attributes)
- Best photo practices & ongoing updates
- Review management & responding methods
- How to track performance from your profile
Perfect for: Independent business owners looking to stand out locally, get more enquiries, and build trust in their area.
Make Every Click Count with UTM Tracking
If you’re investing in digital marketing — whether that’s ads, email campaigns or social media — you need to know what’s really driving results.
Without proper tracking, it’s impossible to see which channels perform best or where your budget is being wasted.
This free UTM Tracking Guide walks you through exactly how to build, tag, and track your links so you can see what’s working — and what’s not.
In under 30 minutes, you’ll have a clear, repeatable system for tracking every campaign and proving your ROI.
What’s included:
- Step-by-step setup for Google’s Campaign URL Builder
- UTM structure explained (source, medium, campaign, content, term)
- Naming conventions that keep your data clean and consistent
- Best practices for GA4 tracking and reporting
- Real-world examples and pro tips for small business campaigns
Perfect for: Independent business owners who want to track performance properly, cut wasted ad spend, and make confident, data-led decisions.
Build Trust & Climb the Rankings with Smart Link Building
If you’re investing in SEO, link building is one of the biggest ranking factors — but it’s also the part most small businesses struggle with.
This free Link Building Guide shows you exactly how to earn high-quality, Google-safe links without wasting time or money on spammy tactics.
In under 20 minutes, you’ll learn how to find opportunities, reach out confidently, and build links that genuinely improve your visibility.
What’s included:
- The types of links Google actually values
- How to find relevant, safe, sustainable link opportunities
- Simple outreach templates for contacting websites
- Bartering ideas that work brilliantly for small businesses
- Safe vs unsafe link building (what to avoid at all costs)
Perfect for: Independent businesses who want to grow their authority, strengthen their SEO, and build long-lasting rankings — without the overwhelm.
Build Trust & Win More Enquiries with Google Reviews
If you’re relying on local search, Google reviews are one of the strongest trust signals you have — but they’re also one of the things small business owners feel most uncomfortable asking for.
This free Google Reviews Guide shows you how to ask confidently and professionally, without feeling awkward, pushy, or salesy — and without breaking Google’s rules.
In under 5 minutes, you’ll learn how to ask at the right time, use the right wording, and build review requests into your process so they happen naturally.
How These Resources Help Your Business
- Stop wasting money – make informed decisions about where to invest your marketing budget based on what actually works.
- Improve performance – use real data to identify what’s working and what needs fixing.
- Save time – apply proven strategies instead of reinventing the wheel.
- Build predictable growth – put in place systems that consistently attract and convert your ideal customers.
More Resources Coming Soon
Here are the next guides I’m working on:
- SEO Fundamentals for Local Businesses
- Paid Advertising Setup & Optimisation
- Website Conversion Rate Optimisation
- Email Marketing for Customer Retention
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Need More Support?
These guides will give you solid foundations — but every business has its own challenges. If you’d like help making this work in your situation, I offer personalised consulting and support.
Book your free 30-minute strategy call with me — we’ll map out a plan to accelerate your growth with proven marketing strategies. strategies.
Laurren
Founder, Sow the Seed Marketing
Growth Strategy; Rooted in Performance
Sow The Seed Marketing 