Sow The Seed Marketing

Your Google Business Profile is showing up in search results and Google Maps — but the phone isn’t ringing and the enquiry forms are staying quiet. If that sounds familiar, you’re not alone, and it doesn’t mean your marketing isn’t working — it means something in the journey isn’t converting.

You’re Visible — So Why Isn’t It Turning Into Business?

I see this all the time with independent businesses.

Their Google Business Profile shows healthy numbers:

• Hundreds (sometimes thousands) of views
• Good visibility in Google Maps
• Impressions climbing month on month

But when I ask the important question — “How many enquiries did it generate?” — the answer is often very few.

This gap between visibility and action is one of the most common local SEO issues, and it usually has nothing to do with whether your profile exists or is indexed.

Views Don’t Equal Intent (And That Matters)

One of the biggest misunderstandings with Google Business Profile is assuming that all views are equal.

They aren’t.

Many profile views come from:

• Broad discovery searches
• Competitor comparisons
• People still researching, not ready to act

If your profile doesn’t clearly guide someone to the next step, those views simply pass by.

This is why businesses often see:

• Google Business Profile views but no enquiries
• Google Maps views but no clicks
• GMB views but no calls

Visibility is only the first part of the equation. Conversion is where growth actually happens.

Common Reasons Your Google Business Profile Isn’t Getting Leads

1. Your Call to Action Isn’t Clear Enough

If someone lands on your profile, can they immediately tell:

• What you do
• Who you help
• What they should do next

If not, they move on.

A missing or weak call to action is one of the fastest ways to lose warm local traffic.

2. Your Profile Explains Services — Not Outcomes

Listing what you offer is useful. Explaining why it matters is what drives enquiries.

People don’t click because you “offer digital marketing”.
They click because you help businesses generate predictable leads or reduce wasted ad spend.

This is where many Google Business Profiles fall flat.

3. Trust Signals Are Missing or Underused

Local search decisions are heavily influenced by trust.

If your profile has:

• Few recent reviews
• No owner responses
• Limited photos or updates

You’re asking people to take a leap of faith — and most won’t.

Even strong visibility can stall if social proof is weak or outdated.

4. You’re Attracting the Wrong Traffic

This one is uncomfortable, but important.

Sometimes the issue isn’t conversion at all — it’s relevance.

If your categories, services, or descriptions are too broad, you may be attracting:

• Browsers rather than buyers
• People looking for something slightly different
• Searchers outside your ideal customer profile

That’s when local SEO traffic doesn’t convert, even with solid numbers.

Google Business Profile Is a Sales Asset — Not a Listing

Your Google Business Profile should act like:

• A pre-qualification tool
• A trust-builder
• A shortcut to action

Not a digital business card.

When I review profiles that do convert, they tend to:

• Clearly position who they’re for
• Reinforce credibility quickly
• Make it obvious how to get in touch
• Align messaging with the rest of the marketing funnel

This is where optimisation and conversion strategy meet.

If you want a foundational checklist of what should be included, I’ve covered that in detail here:
👉 Local SEO: What to Include When Optimising Your Google Business Profile

When Visibility Is Working — But Marketing Still Isn’t Converting

Sometimes the Google Business Profile isn’t the only weak point.

If traffic is coming in but enquiries are still low across channels, it’s worth stepping back and looking at the wider picture.

I break down the most common conversion blockers (and how to fix them) here:
👉 Why Your Marketing Isn’t Converting (And the 3 Fixes That Actually Work)

Often, the fix isn’t more spend or more visibility — it’s better alignment.

What to Do Next

If your Google Business Profile is getting views but not enquiries, the solution is rarely “start again”.

It’s about:

• Refining intent
• Improving clarity
• Strengthening trust
• Making the next step obvious

If you’d like a calm, strategic review of what’s holding your profile back, I offer a free strategic call where I’ll walk through what I’m seeing and what would make the biggest difference — no pressure, no sales script.

Book a free strategic call and let’s turn visibility into something more predictable.