How Local Charities Can Access Affordable Marketing Support

Local charities in Telford and the West Midlands can now access expert marketing support at a lower cost—or even for free.
Running a local charity is hard work. You are busy helping people in your community, but money is tight and teams are small. Marketing often slips to the bottom of the list.

The problem is, if people don’t know you exist—or don’t understand what you do—it’s harder to get donations and volunteers. That’s where marketing can help. Even small changes, like showing up in Google searches or sharing your story better, can make a big difference.

That’s why I want to make it easier for charities in Telford and the West Midlands to get the right support.


Why marketing matters for charities

Marketing isn’t just for businesses. For charities, it’s about:

  1. Being seen – showing up when someone searches “food bank near me” or “hospice support in Telford”.
  2. Telling your story – showing people why your work matters and who it helps.
  3. Getting action – making it easy for people to donate, sign up, or help.

This is more important than ever. The UK Giving Report 2025 shows that fewer people are giving regularly, and competition for donations is growing. That makes visibility and trust vital for local charities.


My offer to local charities

I normally work with independent businesses who want steady growth. But I also believe local charities should have the same chance to be seen and supported.

That’s why I offer:

  • Lower-cost support – packages at a much lower fee than my business rates.
  • Free help – for some smaller community charities, I’ll give support at no charge.

The aim is simple: to help you reach more people without draining your budget.


How I can help

Here are some of the ways I can support your charity:

1. Strategy sessions

A 90-minute call or meeting to map out the best ways to get your message across. It could be making your website easier to use, setting up free tools, or planning a low-cost campaign.

2. SEO (Search Engine Optimisation)

I can help you appear in local searches so people can find your charity when they need you.

3. PPC (Pay-Per-Click advertising)

Google gives charities up to £7,000 per month in free ad spend through Google Ad Grants. I can help you apply, set it up, set it up, and make sure you get the best out of it. If you want more detail on how it works, this Access Group guide is a great overview.

4. Content and stories

Many charities have powerful stories but struggle to share them. I can help shape blog posts, emails, or social media that connect with people and encourage support.

5. Tracking results

I’ll set up simple ways to measure what’s working—so you know which efforts are worth repeating.


Why I do this

I built Sow the Seed Marketing on the idea of making strategy simple and effective. I’ve worked across many industries, from manufacturing to healthcare, and I know what clear marketing can do.

For charities, the impact is even bigger. Every donation or volunteer gained helps real people in our communities. And with over 160,000 registered charities in the UK, many of them small and under-resourced, I want to play my part in helping them succeed.


Next steps

If you run or work with a local charity and feel your marketing could do more for you, I’d love to chat.

  1. Book a free call – we’ll talk through your goals and challenges.
  2. Pick the right support – from a one-off session to ongoing help.
  3. Start building visibility – so more people can find, support, and benefit from your work.

Charities deserve marketing that works, but it shouldn’t come with high costs. My aim is to give local charities in Telford and the West Midlands the tools, ideas, and support they need to raise awareness and reach more people.


If you’re part of a charity and want to explore how I can help, get in touch today. Together, we can sow the seeds for more support, more visibility, and more impact.

← Back

Thank you for your response. ✨

Leave a comment